• Improve floor inspection practices with reports, data and alerts, and dramatically reduce the number of “slip & fall” incidents in stores.

  • Provides indisputable “evidence of reasonable care” in the event of litigation, leading to reduced legal fees and settlement costs.


Minimize the Pain of Slip & Falls

Retailers need information and insights to train, manage and improve floor inspection practices. But they can’t get rich insights from traditional paper logs that can help them reduce the number of slips and falls. And if there’s litigation, paper logs and video systems just don’t provide the reliable proof that they met a “reasonable standard of care”.



The Floor Inspection Solution

FloorSafe passively tracks employees through the store as they conduct inspections, and builds a record of every location they visit – time, sequence, duration and cleanup activities.



Easy to Use

It’s incredibly easy to use – the employee starts the FloorSafe app on a mobile device and begins their inspection. There’s no need to do anything with the device while they inspect and clean the floor – just focus on the task at hand. If they spot a spill, they have the option to record a cleanup activity with a photo, notes or checklist

Dashboards and Insights

Operations, compliance and legal teams can easily identify successful practices and highlight opportunities for improvement, ultimately leading to cleaner stores and fewer slips and falls.

Unimpeachable Litigation Support Database

Data are stored in the AisleFire cloud, which can’t be accessed or tampered with by 3rd parties. If there’s litigation, plaintiffs won’t challenge the veracity of the data – unlike paper logs and video files that can be easily tampered.

Learn More at www.floorsafe.co

  • Reach shoppers at the moment of decision – in the aisle, within arm’s reach of brands

  • Closes the last leg of the path to purchase journey

Reach Shoppers Where it Matters Most

The AisleFire in-aisle mobile media and marketing platform makes it possible for retailers and CPGs to communicate directly with shoppers when they’re in-aisle within a few feet of products.


We deliver instantly redeemable digital coupons, rebates, advertising, recipes, product information and more directly to the shopper’s mobile phone as they journey through the store. The mobile media and marketing platform integrates into retailer, brand or third party apps, and can be customized for each partner’s specific marketing needs.

Continuously Updates as the Shopper Travels Through the Store

Digital coupons, ads, recipes, new product announcements and more.... all presented on the app in the aisle where it's most relevant to the shopper


As the shopper journeys through the store, the retailer's app - powered by AisleFire - is updated based on the shopper's precise location with relevant coupons, advertising and information.

A Full Suite of In-Aisle Communications and Promotional Capabilities

Instantly Redeemable Digital Coupons

Clipped Coupons are instantly redeemed through the POS when the shopper enters their loyalty card ID.

Advertising, Product Information, Recipes and More.

Banner ads can link to recipes or full page ads.

Use advertising and full pages in other relevant areas of the store for retailer tie-ins, meal solutions or group promotions.

  • Understand the shopper’s in-store path to purchase with TripStream analytics – the brick and mortar equivalent of ecommerce “click-stream” data

  • Match these data with transaction information to create never before available metrics like exposure and conversion rates


Uncover the In-Store Blind Spot

CPGs and retailers know a lot about consumer behavior outside the store. But they haven’t had good visibility about shoppers’ behavior inside the store. Until now.


AisleFire removes the blind spot, enabling new types of analytics and measures that we make possible by marrying the shopper’s in-store journey with their response to mobile media, merchandising and promotions. We then compare that response with transaction data.

Limited understanding of shoppers' in-store actions and behaviors.

AisleFire Insight

Aggregated traffic path information sheds light on in-store purchase decision behavior.

Measure Conversion Rates with TripStream Analytics

TripStream analytics provides insights and measures that are similar to the “clickstream” data that e-commerce merchants so successfully rely upon to understand online shoppers and present them with promotions and recommendations they’re interested in.

Exposure Rates

Number of Shoppers who potentially viewed your brand.

Before and After

Where in the store did a shopper visit before being exposed to your brand? Where did they go after?

Shopping Trip Type & Length

Did shopper purchase your product as part of a "quick" trip, or a "stock-up" trip?

Time of Day

How shopper behavior might differ on a weekend vs. weekday?

Response to

Coupon offers, in-aisle advertising, recipes, product information or other mobile media.